Online accommodation reservation marketplace
2 conceptsBooking.com is Booking Holdings' flagship accommodation reservation platform and a major source of the company's merchant and agency lodging revenue.
A tighter look at the products that matter most to Booking Holdings, along with the free, open, decentralized, or cooperative alternatives already creating pricing pressure and the original disruption concepts that could widen that pressure further.
Products
These pages zoom into the products and services that matter most to each company, the alternatives already nibbling at them, and 4 structured disruption concepts across the current product set.
Online accommodation reservation marketplace
2 conceptsBooking.com is Booking Holdings' flagship accommodation reservation platform and a major source of the company's merchant and agency lodging revenue.
Online travel deals and reservation platform
2 conceptsPriceline is Booking Holdings' U.S.-oriented travel reservation brand for hotels, flights, rental cars, cruises, packages, and travel deals.
Paper trail
These sources shaped the scoring and writing. The site is opinionated, but it should not behave like it is improvising facts in a dark room.
Booking Holdings · investor relations
Confirms Booking Holdings' business description, NASDAQ ticker, global travel services positioning, and primary consumer-facing brands.
Reviewed 2026-05-27
StockTitan · regulatory filing
Summarizes 2025 Form 10-K financials, including merchant, agency, advertising revenue and net income; used for profitability and revenue mix context.
Reviewed 2026-05-27
Booking Holdings · annual report
Confirms 2025 reporting scope and the five primary consumer-facing brands covered by Booking Holdings operations.
Reviewed 2026-05-27
StockAnalysis · market data
Provides current market capitalization, PE ratio, trailing revenue, and profit metrics for BKNG around the May 2026 snapshot.
Reviewed 2026-05-27